Changes to the meta description length
Posted on 20th December 2018 at 09:39
You may remember that earlier in the year we informed you that Google had doubled the character limit for meta descriptions, allowing you to write meta descriptions of up to 300 characters in length to describe each page on your website.
Now it seems that Google has reverted back to much shorter descriptions in search results. You can test this for yourself – run a search for your chosen keyword and you’ll see that many of the results feature cut-off descriptions ending in ‘…’.
To avoid your website meta descriptions appearing cut off in search results, we recommend that you write a description for each page on your website of no more than 155 characters.
Remember to keep it natural, punchy, and engaging, as the description is there to attract visitors to your website and will not be used by search engines to rank your website. Learn more about updating meta descriptions on your website here...
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