On 1st July 2023 there will be an update to Google Analytics and the new version 4 will be released. You can click here for more information on the new features. 
At the moment Google's universal analytics track websites but from July next year things will move on. The innovative and next generation Google Analytics 4 will replace what we use now. 
it'seeze Websites 
If your it'seeze website went live after 23rd October 2020 you are likely to be set up with Google Analytics 4 and no further action is required. If you went live before 23rd October 2020, then do not despair! We will be making the swtich to Google Analytics 4 for you over the next few weeks to prepare for the change ahead of time. 
How does it all work? 
Universal analytics will contiue to collect data in your account until 1st July 2023.  
What should I do? 
To avoid losing analytics data, we strongly advise you to export past reports. For help and advice, click here
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