We are always recommending that clients post a blog at least once per month. However, with the pressures of running a business, they can find it hard to focus and meet this goal. Here at it'seeze Ipswich, we blog every couple of weeks at least. 
We find that it helps our ranking on Google and we enjoy updating our followers. We want to share some ideas with you to help you to blog regularly this year. 
Firstly, the way that you approach blogging may be blocking your ability to prioritise it. To blog is to reach your audience, whether you want to build your brand or to engage potential customers. 
Blogging is a mechanism and like any other business process or strategy it can help you to reach your goals. So as you would with other tasks, be consistent and publish something within the time frame that you have set out. 
Whilst bearing in mind company growth, lets not be too corporate about it. Blogs are supposed to sound personable. You are an expert in your field. You can write tips, industry updates or about an event that you attended, using the same language that you would use in a conversation. You are sharing information and maybe teaching your audience something and that is what people have clicked for. 
So this year, lets have more conversations with our online audience. Let's align with our business goals and create blogs that give us unique content that Google will favour. 
Let's recognise the tool that is blogging and use it to show industry knowledge or what we have been working on. Most importantly, let's commit to publishing something regularly to ensure that we are putting content out there for our audience and for Google. 
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