Revealed: what your website visitors really want to know
Posted on 18th July 2021
Most to least important website content (following our survey)
The products or services the company provides
Portfolio of work or case studies
Company news and blog posts
The people working for the company
Company mission statement
What this tells us is that the majority of website visitors are looking for information about your products or services, real-life examples of these, and social proof when they land on your website.
Although it’s common to write about your company history and vision on your website home page, this isn’t what your customers ultimately want to see – instead, you should focus on addressing their pain points and solving their problems right from the off.
Take a look at your own website content and see if it follows the structure above. If not, you might want to consider reworking your home page so that it better meets the needs of your target audience.
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