We regularly talk about video content with our clients, here at it'seeze Ipswich. Some of our packages allow embedded video content and our clients realise that the format is super popular and is a growth area, plus Google loves video content so it may help with your website's ranking. 
Whether it's vlogs, tutorials or help videos, most of us have watched a video and thought that perhaps that it would add value to our own website. Watching videos can help users to gain confidence in a product or service and can help with conversation rates. It can also help to emphasise the personal nature of a company and by watching a video of a business owner talking about their subject matter, people feel that the business and the people/person behind it is credible. 
When embarking on creating a video for your website, you will need to decide where to host it. You can open accounts on platforms like You Tube and Vimeo for example. When naming the file, be sure to use something that users may search for online. 
When you have created your video and have a link to it, you can contact your web designer to add it to your website and if you are an it'seeze client you can add it yourself, if you prefer. This handy video shows you how. So happy editing and recording and let us know how adding video to your website helped the way that you do business. 
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